Loyalty and customer engagement company FreeCause has launched an initiative to mandate that all its employees must learn how to code by the end of 2012.
It also provides companies with tools to create their own "custom content" specific to their technical and industry needs. The programme tracks an employee's results and allows users to follow the progress of fellow employees, providing (in theory) motivation and engagement for a company's workforce.
FreeCause asserts that to date more than one million people have signed up on Codeacademy.
FreeCause's "Codinization Project" was inspired by its parent company Rakuten's "Englishnization Project". An effort that Rakuten CEO and founder Hiroshi Mikitani drove to mandate all 12,000 Rakuten employees to learn to speak English.
"This initiative will underscore our dedication to inspiring loyalty through innovation, to building stronger technology, and also, to raising the collective IQ of our company."