IBM has already shown itself to be extremely fond of its "Better Software = Better Business" tagline, which it has used at its Rational software developer events in various forms for most of the past decade.
Taking the company's business-to-IT connection concept forward this week is an event in London called "IBM Summit at Start", which forms the business component of Start, an initiative established by HRH The Prince of Wales to support sustainable living.
IBM says that throughout the summit, more than 1000 senior executives and policymakers are confirmed to speak or engage in debate, including some of the UK's most prominent CEOs and public sector leaders. Themes to be discussed include: the future of cities, energy, transport, skills, future business leaders, smarter supply chains, financing sustainability and the information revolution.
Addressing the open day delegation, Stephen Leonard, chief executive IBM UK & Ireland said, "Business is at the heart of cities - from the way employees work to the buildings that we work in, to the energy we consume and the type of work we undertake. Progress in sustainability will only come where positive sustainable outcomes achieve tangible business benefits."
This is not an "IBM Conference" but a debate and discussion across the business community - Start is a national initiative by The Prince's Charities to promote and celebrate sustainable living. It aims to demonstrate what a more energy efficient, cleaner and healthier future could look like.
IBM's Summit at Start runs from Wednesday, September 8th to Thursday, September 16th, 2010.
You can watch The Smarter City - premiered at 'The IBM Summit at Start' below: