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The SocialITe

Discussing the trends, technologies and corporate strategies for social media.

Recent Posts

  • Twitter hacked: "Unemployed Single Mom"

    Mark Hillary 01 Jul 2011
  • As the whole of Britain relaxes to watch Andy Murray take on Rafael Nadal at Wimbledon, it seems that a hacker has managed to infiltrate Twitter, causing a wave of spam tweets featuring the words ...

  • Small world of social media

    Mark Hillary 27 May 2011
  • I have an HTC Desire phone. It's a great phone, but the battery life is not so good when doing a lot of work online and the internal memory is woefully poor - I'm always bumping up against the ...

  • Social protest to reclaim São Paulo metro station

    Mark Hillary 11 May 2011
  • In most cities it's a time of joy when the local mayor or council extends the public metro system. It becomes easier for residents to travel within their own city and it can change and positively ...

  • How do you measure social media value?

    Mark Hillary 26 Apr 2011
  • Everyone I know struggles to measure the value of social media. Is it all about the number of followers you have on Twitter? Or the number of retweets, or fans who LIKE you on Facebook?I personally ...

  • A true story of IT resilience - direct from Cairo

    Mark Hillary 19 Apr 2011
  • In the midst of the recent Egyptian revolution, I told a story on this blog of an IT company called Arkdev in Cairo that went to every possible length to keep working with their American clients - ...

  • Xcel wetsuits surf into eBay marketing

    Mark Hillary 16 Mar 2011
  • Sometimes you hear about acts of guerilla marketing that are almost too good to be true, but they happen when someone in marketing has the guts to exploit a situation that favours them and their ...

  • A social media "guru" speaks

    Mark Hillary 08 Mar 2011
  • In David Kirkpatrick's book The Facebook Effect, Mark Zuckerberg mentions several times that he believes it is now only possible to have one identity. By identity he means the impression others get ...

  • I am Egyptian, I will start by myself...

    Mark Hillary 03 Mar 2011
  • What do you do if you are running an IT firm in Cairo, Egypt and suddenly the government collapses, the Internet is switched off, and the mobile phones don't work?It was obvious to Arkdev CEO, ...

  • Ealing Tweetup - could it be the end of an era?

    Mark Hillary 21 Feb 2011
  • Since early in 2009 I have been hosting the semi-regular Ealing tweetups. I started this because I lived in Ealing (west London for the non-Londoners) and I noticed quite a few Twitter messages ...

  • NASSCOM promotes blogging at their own conference

    Mark Hillary 21 Feb 2011
  • As I mentioned in my last blog, I was at the NASSCOM India Leadership Forum in Mumbai recently. For the past few years, NASSCOM has asked me to be one of their official bloggers at the event - ...

  • PA Consulting blog entire conference

    Mark Hillary 18 Feb 2011
  • I know I've been quiet in the blog recently, but I've been travelling from Brazil to India via Germany and back to Brazil via the UK and when on the road so much, it's hard to keep contributing ...

  • Outrageous tweet about Egypt

    Mark Hillary 03 Feb 2011
  • Need I write anything? Just outrageous... even with the "apology"...!

  • Adversity breeds innovation

    Mark Hillary 01 Feb 2011
  • At business school, professors teach eager MBA students that true innovation only ever happens in a time of crisis. Sure, companies can set up research labs all over the world and hire a bunch of ...

  • Staying connected at conferences

    Mark Hillary 31 Jan 2011
  • I was a bit surprised to see a tweet today from Gartner analyst Merv Adrian where he mentioned that he is at the Gartner BI conference in London and a delegate in the audience had asked him to stop ...

  • The social media revolutions... Tunisia, now Egypt?

    Mark Hillary 28 Jan 2011
  • In 'Common Sense' his (anonymously published) pamphlet on the creation of government and society, Thomas Paine described how a ramshackle group of people might form a government: "Some convenient ...