Fun makes for passionate users

How much enterprise software is truly fun to use? Aarron Walter discusses the importance of fun in his article Emotional Interface Design: The Gateway to Passionate Users. It’s a very interesting read with some enlightening examples.

But to take the ball and run with it a bit, I think ‘fun’ is one reason that people who use social media can get so passionate about it. We engage much more with tasks that are fun and enjoyable, and we work better on projects where we are working with people who are fun. Just think about the tasks on your to-do list, and think about the ones that you find fun. I bet they’re the ones you actually want to do!

For me, blogging is fun. Working on a wiki is fun. Setting up a Kickstarter project is fun. Heaven forfend, but I even like playing with numbers in spreadsheets on Google Docs. (Don’t tell anyone, but I love setting up spreadsheets with formulas that suck data from one cell, transform it in some way and then spit out a number in another.)

Putting my numbergeekiness aside, the one thing those tools have in common is the presence of other people. The fun to be had in writing a blog increases the more other people engage with it. Wikis are both productive and fun when you’re working with other people on achieving a shared goal. Kickstarter is fun not just because it offers the opportunity to do cool projects, but because you’re doing that cool project with the support of other people. GoogleDocs allow me to collaborate with other people and even discuss the document in real time whilst we’re working on it.

Other people make things fun. Fun things are things we want to do, and keep on doing. The more we want to do something, the better we get at doing it. The more we enjoy a task, the better we get at doing it, the more efficient and productive we becomes.

Which begs the question: Can we make work more fun? Of course we can. And we should.

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