It’s official Computacenter has dumped the cloud computing label.
Cloud computing is currently being hyped beyond belief. But what it means is not actually that clear.
A few years ago I was writing about the application service provider (ASP) model. This is when a supplier hosts your applications and you access them via the internet. But not cloud computing?
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Real cloud computing is about having the ability to access the most appropriate online service at the click of a tab, according to purists, but this means allowing workers unfettered access to internet services that are not approved at a corporate level. Tool much for many.
As a result private clouds have developed. This is where workers access applications via a link rather than sitting on the desktop. But they are being hosted on a private cloud so it is not that much different to the ASP model.
I had a meeting with Computacenter’s managing director, Simon Walsh, today and amongst other things he said the company has dispensed with the cloud computing tag. It might come as a surprise that a company that relies on selling technology would do such a thing but Walsh says it confuses customers.
The company prefers to refer to everything as virtual.
As Wipro CTO, I Vijay Kumar, told me in an earlier interview cloud computing in its native form is after all known by techies as virtualisation.
What is cloud computing to you?