...use of service-oriented environments in the business over the next five years. 5 - Enterprise mash-ups Quirky webmash-ups are inspiring businesses to investigate how mash-ups can be added to enterprise systems to help deliver and manage...
http://software.silicon.com/webservices/0,39024657,39315328,00.htm
...ideas such as Tell’M, and use other self-service applications we develop." Hybrid application Tell'M is a web ‘mash-up', a hybrid combining more than one application or sources of content to create a new, integrated experience...
http://www.btplc.com/Innovation/Strategy/tellm/index.htm