...content creation process behind them is haphazard. Many businesses may set up Web sites offering static (non-interactive) content with the best of intentions, but the managers responsible forget that Web publishing is akin to normal publishing...
http://www.computerweekly.com/Articles/2000/09/07/175380/content-is-king.htm
...How Brown-Forman Brought InteractiveContent Under Control How Brown-Forman Brought InteractiveContent Under Control Brown...they developed a successful interactivecontent management solution...
http://www.insight24.com/webcasts/content-39819_1