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Banks must improve online experience, says report
...customers and the bank. "Over the past 10 years, digital touchpoints have become extremely important components of the...customers, retail banks must actively manage their digital touchpoints by creating highly engaging websites and mobile... http://www.computerweekly.com/Articles/2008/06/27/231258/banks-must-improve-online-experience-says-report.htm
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Microsoft: There's More to Life Than Search
...be used to actually take that one ad that's getting all the credit and share that credit amongst all the other digital touchpoints in that consumer's history," Song said. "How many times have you heard in this industry people lamenting... http://www.internetnews.com/ec-news/article.php/3773216
What is Microsoft Advertising (with a capital 'A')? | All about Microsoft | ZDNet.com
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Microsoft Advertising: online video advertising and mobile and mobile advertising
...publishers alike. Research shows that conversion reporting based on the "last ad" standard fails to credit the multiple digital touchpoints in a consumer’s online history. The analysis digs deeper into the idea of multiple touchpoints that occur... http://advertising.microsoft.com/europe/ResearchLibrary/research-library?Search=1&ShowVerticals=1&ShowProperties=1&ShowTopics=1&Tag_VerticalID=0&Tag_PropertySubpropertyID=0&Tag_TopicID=3&GO=Go
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