Results for the tag, behavioural targeting.

Find the latest news and information on behavioural targeting from ComputerWeekly.com and the web.

All ResultsResults from Computer Weekly - BEHAVIOURAL TARGETING

US online advertisers scramble to avoid new privacy legislation

News
| www.computerweekly.com
| 03/07/2009

...to avoid legislative action over controversial behavioural targeting practices. Privacy groups have condemned...by BT, Virgin and TalkTalk. The future of behavioural targeting technologies such as Phorm's is uncertain in... http://www.computerweekly.com/Articles/2009/07/03/236753/us-online-advertisers-scramble-to-avoid-new-privacy.htm

Comms/email integration gives Ultralase single customer view

News
| www.computerweekly.com
| 11/05/2009

...ongoing communication and marketing campaigns according to segmentation, dynamic content, customer service or behavioural targeting criteria. Ultralase see particular advantage in location personalisation where prospects and customers are... http://www.computerweekly.com/Articles/2009/05/11/235968/commsemail-integration-gives-ultralase-single-customer.htm

Halifax deploys behavioural targeting to boost online sales

News
| www.computerweekly.com
| 27/09/2007

eBusiness Halifax deploys behavioural targeting to boost online sales Halifax Bank is implementing a behavioural targeting system to increase sales and conversion rates for online products and marketing... http://www.computerweekly.com/Articles/2007/09/27/227055/halifax-deploys-behavioural-targeting-to-boost-online.htm

Wikipedia joins Amazon in rejecting Phorm

News
| www.computerweekly.com
| 20/04/2009

...Phorm the opportunity to prove its technology on one of the world's most advanced networks The future of behavioural targeting technologies such as Phorm's is uncertain in Europe, where officials could rule that consumer profiling by... http://www.computerweekly.com/Articles/2009/04/20/235698/wikipedia-joins-amazon-in-rejecting-phorm.htm

Privacy groups oppose advert targeting

News
| www.computerweekly.com
| 02/04/2009

...have the ability to opt out. Some 35% said behavioural targeting helped them discover new products, 34% said...consumers revealed by the survey, the future of behavioural targeting technologies remains uncertain. UK opponents... http://www.computerweekly.com/Articles/2009/04/02/235505/privacy-groups-oppose-advert-targeting.htm

Phorm to trial controversial ad technology in Korea

News
| www.computerweekly.com
| 31/03/2009

...demanding they resist the introduction of the Phorm tracking system by BT, Virgin and TalkTalk. The future of behavioural targeting technologies like Phorm's is uncertain in Europe, where officials could rule that consumer profiling by advertisers... http://www.computerweekly.com/Articles/2009/03/31/235461/phorm-to-trial-controversial-ad-technology-in-korea.htm

Civil liberties group compiles dossier on personal data legislation in US and Europe

News
| www.computerweekly.com
| 28/03/2008

...has been shared. In November 2007, the US Federal Trade Commission held a "town hall meeting" to discuss behavioural targeting of internet users, and in December it published a set of recommendations for self-regulation by marketers... http://www.computerweekly.com/Articles/2008/03/28/230027/civil-liberties-group-compiles-dossier-on-personal-data-legislation-in-us-and.htm

US privacy groups unhappy with new online ad rules

News
| www.computerweekly.com
| 16/02/2009

...2007. But the revised guidelines do not require Google or Yahoo to make any changes to their controversial behavioural targeting advertising systems. The guidelines require websites to disclose the data they are collecting and allow users... http://www.computerweekly.com/Articles/2009/02/16/234826/us-privacy-groups-unhappy-with-new-online-ad-rules.htm

All Other Computer Weekly Results

All ResultsNews and blogs from the web - BEHAVIOURAL TARGETING

It’s time to forget behavioural targeting, says Yomego MD

pressrelease
| www.itbinternet.com
| 18/06/2009

...Media It’s time to forget behavioural targeting, says Yomego MD Published...June 2009 Companies using behavioural targeting on social networks risk doing...viability, the promise of behavioural targeting is already unravelling according... http://www.itbinternet.com/pr/28483

Muffett on Behavioural Targeting, Social Networking and Online Privacy