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Businesses need to manage reputation online, Gartner says
...networks such as LinkedIn, means that customers will have access to more information on a company's reputation, says analyst Jey Heiser. Negative or false attacks online could harm a customer's trust towards doing business with a company... http://www.computerweekly.com/Articles/2007/09/19/226863/Businesses-need-to-manage-reputation-online-Gartner.htm
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