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Video: Google ad campaign aims to poach Microsoft Office users
From Monday search engine firm Google will launch a global advertising campaign to wean businesses off Microsoft and onto Google Apps. http://www.computerweekly.com/Articles/2009/10/20/238211/video-google-woos-microsoft-users.htm
Britons concerned about e-mail providers scanning their messages for ad purposes
...being scanned to allow them to be targeted by tailored ad campaigns. More than 40% of British consumers have concerns...which does not scan its 11 million active users for ad campaigns. From those surveyed, 40% did not know that it... http://www.computerweekly.com/Articles/2008/09/01/232090/britons-concerned-about-e-mail-providers-scanning-their-messages-for-ad.htm
Google Apps ad campaign goes global
Google is to expand a mass-market advertising campaign for its cloud-based office software services beyond the US today. http://www.computerweekly.com/Articles/2009/10/19/238181/google-apps-ad-campaign-goes-global.htm
Firms offered package to get mobile ads off the ground
... Firms offered package to get mobile ads off the ground Wapple is offering firms a quick way to get their mobile ad campaigns going with its Wapple Advert Package. Wapple has launched the quick-start package based on its Wapple Canvas web... http://www.computerweekly.com/Articles/2008/01/09/228829/firms-offered-package-to-get-mobile-ads-off-the-ground.htm
DVLA denies selling data to Castrol
The Driver and Vehicle Licensing Agency (DVLA) has denied selling millions of registration and vehicle records to Castrol for marketing purposes. http://www.computerweekly.com/Articles/2009/09/29/237906/DVLA-denies-selling-data-to-Castrol.htm
AOL to roll out enhanced broadband service
...enhanced broadband service America Online (AOL) has enhanced its broadband service and has kicked off a series of ad campaigns promoting the enhanced high-speed offering. The company is set to roll out its latest version of AOL 8.0 for... http://www.computerweekly.com/Articles/2003/03/25/193330/aol-to-roll-out-enhanced-broadband-service.htm
IT directors must learn to cope with the hard sell
...cope with the hard sell IT directors need to have an angle on the technology being pitched in today's glitzy TV ad campaigns before their CEOs buy into the products being featured, according to a panel at the Economist Chief Information Officer... http://www.computerweekly.com/Articles/2003/06/10/195143/it-directors-must-learn-to-cope-with-the-hard-sell.htm
The consumer really is king
...prompting marketers to review their branding strategies. In the past, higher-level marketing activities, such as TV ad campaigns and point of sale were given priority, while the company's online offering was almost an afterthought. However... http://www.computerweekly.com/Articles/2001/12/13/184242/the-consumer-really-is-king.htm
Microsoft splashes out to stave off competition
...sales-orientated company, and with a number of large companies, such as Intel, Compaq and IBM spending money on big ad campaigns and gaining share as a result, it is not surprising to see Microsoft doing the same thing." Gartner research... http://www.computerweekly.com/Articles/2001/01/23/178160/microsoft-splashes-out-to-stave-off-competition.htm
Getting the most from your host
...com in the UK, and the Victoria's Secret Web store in the US have both ground to a halt during the last year after ad campaigns have generated more demand than their respective systems could cope with. The problem with outsourcing is that... http://www.computerweekly.com/Articles/2000/05/04/175312/getting-the-most-from-your-host.htm
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Boomerang ad campaigns
Boomerang ad campaigns c0t0d0s0.org HHOSUG Quicksearch Navigation Home...XML Work All categories < Carcassonne | Tofu > Boomerang ad campaigns Tuesday, September 9. 2008 Perhaps you remember Microsofts... http://www.c0t0d0s0.org/archives/4810-Boomerang-ad-campaigns.html
Japanese cellcos rapped over misleading ad campaigns: CommsUpdate : TeleGeography Research
Demand planning and collaboration solutions support S&OP
What Partner-Sponsored Ad Campaigns Would Work for Sprint's Boost? (at Seeking Alpha)
Microsoft on Vista: 'The time of worry is over.' | All about Microsoft | ZDNet.com
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Centro and BAT Partner to Give Star Treatment to Locally Targeted Ad Campaigns
...Star Treatment to Locally Targeted Ad Campaigns Ford Among Advertisers Using...Drive Branding and Local Online Ad Campaigns Irvine, Calif. , May...analysis showed that BAT-enabled ad campaigns delivered an average of 13... http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/05-18-2009/0005027870&EDATE=
AT&T and Verizon Drop Lawsuits Over Ad Campaigns | Technology
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Microsoft and Mediabrands Unveil Groundbreaking Research
MarkeTech Business Consulting - Where Marketing Meets Technology
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