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Articles by Ruth Holmes

Business intelligence rejuvenates cancer research

• Case Study
• Date: 08 January 2008

When child cancer charities Cancer and Leukaemia in Childhood and Sargent Cancer Care merged in 2005, the new organisation, called CLIC...

Deal Group Media uses business intelligence software to give online advertising direction

• News
• Date: 09 January 2008

Deal Group Media connects online advertisers with affiliates - highly trafficked websites - with whom they place banner advertisements and pay for click-throughs or closed sales. As a pioneer of affiliate marketing, DGM knows the model depends on business intelligence and tracking to ensure advertisers get the optimum return on their investment.

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