Supply chain optimization in today’s automotive sector is a key
requisite due to increasing consolidation and intense competition
from new rivals. Printed forms and labels form an integral part of
this optimization process, ensuring accurate information flow to
support automated systems in place. Printing applications in the
automotive supply chain are challenged with extreme environmental
conditions including contaminated air, dust, vibration, pressure,
and high temperatures. Only the highest quality printers will be
able to successfully compete for a share in the automotive supply
chain market.
Printronix has emerged as a strong participant in the printers
market with its extensive portfolio of line matrix and thermal
transfer printing solutions. The company benefits from high brand
awareness within the automotive industry, primarily because of its
focus on uptime and print quality. The customer-centric focus in
developing both, line matrix and thermal transfer printers is
reflected in the solution’s low cost of ownership. The product line
strategy of the company is also highly futuristic and in keeping
with changing consumer demands. With the automotive industry
increasingly adopting radio frequency identification (RFID)
technology, Printronix has responded with RFID upgradeability
options in its existing product portfolio.
