This White Paper describes how new mobile messaging solutions
incorporating Instant Messaging and email can empower mobile
operators to attract more subscribers, reduce churn, increase usage
of value-added services, and improve profitability.
Hundreds of millions of people around the globe use Short
Message Service (SMS) to send text messages to and from mobile
phones. More than 200 million people use desktop Instant Messaging
(IM) to stay in touch with family, friends, and co-workers. And
there are more than 400 million corporate and consumer email boxes.
Interconnecting these services empowers messaging users by giving
them access to a much larger user base, greater geographic reach
(including mobility), more features, and better performance. It
also offers significant business opportunities for service
providers, device manufacturers, and software developers.
