In a bid to improve the efficiency of its field-based
sales force by providing them with real-time sales and gap analysis
information,Sykes-Pickavant, distributors
and manufacturers of automotive, diagnostic and specialist
tools, has invested in the sales-i’s sales
intelligence and Customer Relationship Management (CRM)
system.
Sykes-Pickavant has been manufacturing and distributing tools since
1921 and believes that its brand is recognised world-wide as a
guarantee of quality products, service and real value for money.
Yet to maintain the integrity of this brand the company recognises
the need to make investment in the appropriate
mobile computing technology.
Explained managing director Paul Archer, “We have [a reputation
for offering high] quality and service and as a company that
embraces technology to keep our customers and distributors updated
on new products in the field. This means keeping abreast of mobile
communication technologies such as video.”
In order to achieve these aims and to improve productivity,
efficiency and competitive edge, Sykes-Pickavant decided to empower
its field-based sales force with integrated
sales intelligence and CRM technology on their mobile devices,
equipping them with all the necessary sales information, buying
alerts and customer history needed to close deal.
Archer added, “Our customers are technology savvy, so we use mobile
devices that they are familiar with to demonstrate new technology,
keep us fully abreast of their buying patterns and any changes in
buying behaviour and to show them their buying history and areas
where improvements can be made to improve their buying power with
us. This can all be done from the comfort of their office, showroom
or on the workshop floor without any disruption to their business.
Furthermore, with the inbuilt CRM functionality, we can call up
details instantly, annotate them, add notes and reminders, safe in
the knowledge that the information is being instantly recorded and
can’t be lost.”
As Sykes-Pickavant expands its business, sales-i will provide its
management team and field-based sales team with the customer buying
information they need. Another key attractive feature of sales-i is
that it is offered as a service thus offering users savings in
capital expenditure.
Click here to see the latest
business-enabling mobile computing
solutions