Microsoft has introduced
free visual technology
called Microsoft Photosynth to help users improve the way they
view and share photos.
Microsoft said users could use Photosynth to transform regular
digital photos into three-dimensional, 360-degree experiences.
"Anybody with access to your 'synth' is put right in your shoes,
sharing the same experience you did at the time, with detail,
clarity and scope impossible to achieve in conventional photos or
videos," said Microsoft.
James Glossop, The
Times'
Young Photographer of the Year 2008, said: "Photosynth has
presented me with a new way to showcase my images as real life
experiences, rather than flat pictures.
"This opens up exciting possibilities for photographers. Our
audiences can now interact with the landscapes and events that we
document."
Photosynth analyses each photo for similarities to others, and
uses that data to estimate where a photo was taken. It then
recreates the environment and uses that as a canvas on which to
display the photos.
The London Eye is one of a number of launch partners
using Photosynth technology on its website.
Helen Bull, marketing director for the The London Eye, said:
"Photosynth will allow our visitors to explore the London Eye in a
new, interactive manner.
"They are now able to experience views of and around the London
Eye, allowing them to get a better understanding of what they can
expect from their visit, and where the London Eye is positioned
amongst other landmarks."
Just a few dozen digital photos - from 20 to 300 photos - are
required to use the service.
A download of a small free software application is needed. This
works with the Photosynth website, which is also free.
The finished image can be accessed from any
Windows XP- or
Vista-powered computer with a broadband connection.
Once created, images can be embedded on websites, blogs and
social networking sites.
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