Yahoo is reorganising and hopes to improve its service to
consumers and advertisers.
The move comes after Yahoo recently
signed a web advertising and technology deal with Google, which
had followed
failed acquisition and alternative partnership talks with
Microsoft.
Yahoo will centralise consumer product development to improve
its ability to release products worldwide. It will also create a
standalone US region for bringing products to market for users,
advertisers and publishers.
There is also the formation of an Insights Strategy team, and
enhancements to the technology infrastructure to optimise the use
of data and improve coordination between product and engineering
teams.
"These moves accelerate the ability of our deep and talented
team to build great products, grow our audiences and improve
monetisation globally," said Jerry Yang, Yahoo CEO.
"They are designed to put us in an even better position to
leverage our leading global audience and capture the opportunity we
see in the convergence of search and display advertising."
There will be three new teams reporting to Yahoo president Sue
Decker. An Audience Products Division will assume responsibility
for company-wide product strategy and product management.
Yahoo is also making changes to its technology
organisation.
Principal changes are developing a new cloud computing and
storage infrastructure, "rewiring" Yahoo onto common platforms, and
creating a stronger partnership between product and engineering
teams.
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