Women's retailer Phase Eight has become the latest fashion
retailer to let customers "try before they buy" online.
Its online shop,
designed by BT
Fresca, features a "get the look" section where shoppers can
clothe a virtual mannequin with goods from the store to see how
they look together.
They can then order the entire outfit from shoes to hat with a
single click.
Back-office merchandising and fulfilment relies on the Mercatus
system from
BT Expedite, while
BT provides the Fresca suite under a monthly
software-as-a-service contract.
Online customers can see product availability in real time,
allowing them to change their minds if items are not available.
Several other retailers, including Mosaic, owner of the Karen
Millin, Coast and Oasis brands, have a similar approach.