Foreign exchange dealer
HiFX has relaunched its website
with four localised versions to boost business.
The site has been redesigned by Conchango to support services
for both private individuals and businesses.
To ensure the site met the needs of users, Conchango created
user personas to help build features and functions around
behavioural patterns, needs and wants.
Conchango also engaged with real customers throughout the
project, testing concepts, designs and language usage.
In terms of content management, the site needed to allow HiFX
marketing and business managers in each territory to upload content
without the time-lag involved in using central IT personnel for the
task.
Not only is this more time and cost efficient, but also it
empowers staff to load their own updates, from data to articles to
a range of regularly changing market information.
Glenn Jones, chief marketing officer at HiFX, said, “The new
site has transformed the way we look and has enhanced our
efficiency, particularly through a content management system that
enables us to post fresh content every day.”
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