It is predicted that 3.7 trillion mobile SMS messages
will be sent globally by 2012, as businesses and consumers
increasingly tap into the medium.
A new report from Portio Research forecasts a healthy future for
SMS, which continues to be the star of the data services show with
traffic volumes and revenues that continue to confound predictions,
said the analyst.
Although the growth of SMS revenues will not be as aggressive as
the growth of SMS volumes due to declining prices, by 2012, global
SMS revenues are expected to reach £35.2bn, generated by 3.7
trillion messages.
The report,
Mobile Messaging Futures 2007-2012, also
predicts a rosy future for other mobile messaging technologies,
especially instant messaging and mobile e-mail, amid continued
strong worldwide subscriber growth.
The SMS market, despite declining prices, continues to be
fuelled by new subscribers, said the analyst, particularly in Asia,
where more basic handsets are bought.
By 2011, the report predicts, mobile instant messaging (MIM),
especially in markets such as North America, will supplant SMS as
the mainstream messaging service, as smartphones and wireless
internet services proliferate.
Messaging insecurity fuels data leakage fears
Comment on this article:
computer.weekly@rbi.co.uk