Consumers will no longer stand for excuses
of 'missing files' from the likes of banks and utilities. Of the
1,000 UK adults questioned by compliance management company
AXS-One, 58% said they would lose trust if brands couldn't find
their customer details.
"Losing a customer because of what boils down to poor digital
archiving is like throwing shareholders' money down the drain,"
says Mark Donkersley, management director at AXS-One.
"The cost of replacing a single lost customer can range from a few
pounds to three or even four figures, without considering the lost
revenue stream."
With this in mind, you need to put plans and systems in place to
cope with the fast-expanding digital archive content - snowballing
at 49% a year, AXS-One says.
