The UK division of ING Direct has installed data
integration software to help it keep track of data from 700,000
customers and improve its marketing.
The retail bank is using Powercenter software from Informatica to
feed more than one million transactions into its datawarehouse
every day.
The customer data is then sent to marketing, finance and business
support departments who analyse the data to help spot new business
opportunities.
"ING Direct has grown so quickly in the UK and globally, that it is
virtually impossible to set information-architecture requirements
in stone," said Vincent Chatard, IT director at ING Direct UK.
"The [software's] flexibility enables changes to be implemented
easily and efficiently within our datawarehouse environment,
helping us maintain close relationships with our customers and to
rapidly meet their needs."
Chatard said the Informatica software would pay for itself within
two years. Last October ING said it had achieved a 400% return on
investment from customer relationship management software used by
its call centre staff.
It calculated that CRM software supplied by E.piphany had made it
£2.8m in its first year.