The Royal National Institute of the Blind (RNIB) is to
use a customer relationship management (CRM) system as part of its
attempt to increase fundraising by 40%.
The RNIB has chosen a Pivotal CRM system which will be installed
by integrator Touchstone as part of a £350,000 deal.
Sioned Jones, head of finance and operational support for
fundraising at RNIB said the RNIB had 12 million donor records.
"We wanted to take the tremendous amount of information held on
various databases around the organisation and make that information
readily available to fundraising managers," he said.
"The Pivotal CRM system will provide the basis for tying this
information together. At the moment, accessing this information is
very labour-intensive as the systems we have in place are old
technology and not really open to integration."
The roll out of Pivotal will start this April and be completed
by April 2006.
