Web analytics supplier WebtraffIQ has released a
Christmas and new year checklist for website owners.
The guide entitled Preparing for Christmas and Beyond serves as
a wake up call for businesses in making sure that they are ready
for the Christmas rush, and they are geared up for the new year, in
order to start the year on the best footing.
Marcos Richardson, European director at WebtraffIQ said,
“Christmas and new year are especially busy and are crucial times
for businesses. Creating and maintaining an online presence is
critical to healthy seasonal activity and performance not only for
sales, but also for an organisations’ brand.”
Steps businesses should take include: having the right supplies
in administration, logistics and products for the possibility of
increased Christmas demand; using the correct tools and services to
allow the forecasting and benchmarking for seasonal trends;
preparing ahead of time for a smooth start to the New Year;
ensuring that their websites are running 24/7 and tapping into new
technology that informs business owners if their site goes
down.
“Business owners at the very least should know more about online
audiences and how it affects their business on a day-to-day basis,
from this point onwards. They have to make their budgets work
harder during a competitive time of the year, and web analytics is
the business tool of today that will enable this,” said
Richardson.
The guide can be found at either
http://tinyurl.com/66epb or
http://tinyurl.com/4smeq.
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