The Britannia Building Society has struck a deal with the software
company Interwoven in a bid to introduce transactional capabilities
to its Web site.
One of the few remaining building societies in the country, the
Britannia has recruited the content infrastructure specialist
Interwoven to revamp its Web site and allow Britannia staff to
manage the content.
"We are providing content infrastructure that is allowing them
[Britannia] to take existing content and bring it into an
environment for further development," explained Interwoven's UK
managing director, David Ogidi.
Britannia - which has 190 branches throughout Britain - is looking
to add online transactional capabilities such as mortgage
calculators.
While online banking adoption is still relatively slow, financial
services organisations have realised the importance of having such
capabilities as an option. Banks and building societies are turning
to the Internet in increasing numbers as they strive to offer
customers multi-channel financial services.
Research conducted by analyst organisation the Meta Group points
out that next year, 50% of people with Web access will use the
Internet to research and select financial services. The majority of
them will also use the Web in some form of transactional
capacity.
Interwoven has a track record in the finance sector and a customer
list that includes HSBC, Credit Suisse First Boston, Deutsche Bank
and Merrill Lynch.
Britannia has retained the systems integrator Bull to carry out the
installation.